What Is Coastal Grandma Style And Why Is It Trending?

Jan 29, 2024by Kimberly Foerst

Key Takeaways:

  • Transcending Age: Coastal grandma style is a home decor trend that blends elegance with comfort. It emphasizes simplicity, natural elements, and a relaxed yet refined aesthetic. This style transcends age and location, focusing on creating a sophisticated and welcoming environment.
  • Using Natural Materials: Key elements of the coastal grandma style include a soothing color palette reminiscent of the sea, the use of natural materials like linen and weathered wood, comfortable and inviting furnishings, ample lighting to enhance airiness, and personal touches to add character and history to the space.
  • Creating A Cozy Living Space: Coastal grandma style is rising due to its enduring appeal, comfort, and affordability. To embrace this trend in your home, use neutral colors, natural textures, comfy furniture, layered lighting, and personalized decor. For more inspiration and tips on creating a cozy and inviting living space, head to Lush Décor’s blog post from our blog, Lush Notes, 6 (and bonus!) Home Décor Tips You Need To Know

Coastal Grandma Style is a home decor trend that combines elegance with comfort. It's not just about decorating a space; it's about creating a sophisticated and welcoming environment. 

This style goes beyond age or geographic location; it's about a love for simplicity, natural elements, and a relaxed yet refined aesthetic. In this blog post, we will explore the unique aspects of coastal grandma style, examine its roots and key characteristics, and offer tips on effortlessly integrating it into your home.

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The Definition Of Coastal Grandma Style

Coastal Grandma Style is a design approach that emphasizes a calm and collected ambiance, mirroring the soothing qualities of a coastal setting. It's characterized by its light, airy color palettes, natural textures, and an overall sense of ease and simplicity.


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Key Elements Of Coastal Grandma Style

Color Palette

The coastal grandma style's color scheme is reminiscent of a serene beachscape. Soft neutrals like whites and creams form the base, creating a light, clean backdrop. Accents in soft blues and greens are often used. This palette brightens the room and establishes a tranquil and refreshing atmosphere.

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Natural Materials

This style emphasizes a connection to nature through the use of organic materials. Linen and cotton fabrics are preferred for their breathable and relaxed qualities, perfect for draperies, upholstery, and bedding. Wood plays a significant role, too, especially in its more natural, unpolished forms. Weathered or whitewashed wood furniture adds a touch of rustic elegance reminiscent of driftwood found along the shore.

Comfortable Furnishings

The furniture in coastal grandma style prioritizes comfort without sacrificing sophistication. Sofas and chairs are often plush and inviting, encouraging relaxation. Overstuffed pillows and soft throws add comfort layers, making the space ideal for leisurely days spent reading or lounging. The overall furniture arrangement fosters a welcoming and communal atmosphere.


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Lighting And Airiness

Creating a sense of openness and brightness is key in coastal grandma style. Large windows are often left unobstructed or dressed with sheer curtains to allow natural light to flood the space. Mirrors are strategically placed to reflect light and enhance the airy feel. Artificial lighting is soft and warm, avoiding harsh overhead lights for a more ambient, soothing glow.

Personal Touches

Personalization is crucial in making the coastal grandma style your own. Incorporating family heirlooms or flea market finds adds a layer of history and character to the space. Whether ocean-themed or abstract, artwork is often used to inject personality and color. This approach ensures that while the style has common themes, each space tells its unique story.

Why Coastal Grandma Style Is Gaining Popularity

Seeking Comfort And Simplicity

Today's homeowners are drawn to designs that create a sense of calm and relaxation. Coastal grandma style answers this call, emphasizing comfort and uncluttered simplicity. The style's soothing color palette and use of natural materials make homes feel like a tranquil escape from the outside world.


Seeking Comfort And Simplicity

Timeless And Adaptable

One of the key strengths of the coastal grandma style is its timeless nature. It avoids the pitfalls of fleeting design trends, offering a look that remains elegant and relevant over time. Its adaptability makes it easily integrated with existing home furnishings, making it an appealing choice for various tastes and spaces.

Influence Of Social Media

The visual appeal of the coastal grandma style has been amplified through social media, where images of cozy, light-filled rooms have captured the imagination of a wide audience. Platforms like Instagram and Pinterest are filled with inspirational examples, making it easier for people to visualize and embrace this style in their homes.

Emotional Connection

The coastal grandma aesthetic offers psychological comfort. The style's use of familiar and nostalgic elements, like comfortable furniture and personal keepsakes, creates a space that's not just visually appealing but also emotionally resonant. It's about creating a home that feels both safe and inviting.

Affordability And DIY Options

The practicality of the coastal grandma style is a big part of its appeal. Many aspects of the style can be achieved without a large budget, which lends itself well to DIY projects. This affordability and the option to personalize spaces with individual creativity make the style accessible and enjoyable to a wide audience.

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How To Incorporate Coastal Grandma Style In Your Home

Start With A Neutral Base

The foundation of the coastal grandma style lies in its serene and light color palette. Begin by painting your walls in soft whites, creams, or pale blues. These colors make the room feel larger and more open and serve as a versatile backdrop for layering other style elements. Neutral walls are like a blank canvas, allowing other design features to stand out.

Incorporate Natural Textures

Bringing natural textures into your home is key to achieving the coastal grandma aesthetic. Consider linen or cotton for curtains, upholstery, and wool throws for warmth. Furniture made of rattan or wicker adds a tactile, rustic element. These materials enhance the visual appeal and contribute to the overall sense of comfort and ease that defines the style.

Choose Comfortable Furniture

The furniture should be as inviting as it is stylish. Opt for sofas and chairs that offer deep, plush seating. Look for pieces encouraging relaxation, like a cozy armchair with a soft throw blanket. The goal is to create spaces perfect for lounging, reading, or enjoying quiet moments, embodying the relaxed spirit of coastal living.

Add Layers Of Lighting

Lighting in coastal grandma style is about creating a soft, welcoming glow. Utilize natural light as much as possible, complemented by layered lighting solutions. Soft overhead lights and floor and table lamps can create a warm and inviting ambiance. Consider using light shades in natural materials to enhance the coastal vibe further.

Personalize With Decorative Accents

Personal touches make a house feel like home. Decorate with items that hold personal value or evoke happy memories, like family photos, heirlooms, or a collection of seashells. Artwork can range from ocean-themed pieces to abstract works that complement the color scheme. These elements add character and uniqueness to your coastal grandma-inspired home.

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Final Thoughts

The coastal grandma style is more than just a trend; it reflects a lifestyle that values comfort, elegance, and a connection to nature. It offers a way to create spaces that are not only aesthetically pleasing but also deeply comforting and inviting. This style suits anyone looking for a home that combines a relaxed vibe with a touch of sophistication. 

By incorporating its key elements, you can transform your living space into a serene retreat that celebrates simplicity and elegance. Whether by the coast or in the city's heart, the coastal grandma style is a timeless choice that brings tranquility and beauty into everyday living.

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Frequently Asked Questions

Is coastal grandma style expensive to implement?

Not necessarily. One of the appeals of this style is its accessibility. Many elements can be sourced affordably or through DIY projects, making it a budget-friendly choice.

Can coastal grandma style work in small apartments?

Absolutely. Its emphasis on light colors and natural textures can make small spaces feel larger and more open.

Is this style suitable for families with young children?

Yes, the style's focus on comfort and durability makes it family-friendly. To accommodate a family setting, opt for washable fabrics and sturdy furniture.

How can I make my existing furniture fit the coastal grandma style?

You can incorporate the style by adding soft throws, natural fiber rugs, and light-colored cushions to your existing furniture.

Can the coastal grandma style be combined with other design styles?

Certainly. Its neutral palette and classic elements allow it to blend seamlessly with many other decor styles.

What types of plants complement the coastal grandma style?

Indoor plants like ferns, peace lilies, and palms enhance the coastal grandma style's natural, airy feel.

Are there specific art themes that work best with this style?

Art that reflects nature, like seascapes or botanical prints, works well. However, personal preference should guide your choice.

Can I achieve coastal grandma style without major renovations?

This style can be achieved through decor changes, like textiles, color palette adjustments, and accessorizing.

Is the coastal grandma style suitable only for summer?

No, while it has a summery vibe, the style's timeless and cozy aspects make it suitable year-round.

What lighting fixtures are recommended for this style?

Soft, warm lighting from sources like table lamps, floor lamps, and natural-material shades is ideal.

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